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How to Make It James Dyson built a better vacuum. Can he pull off a second industrial revolution From The New Yorker
In the fall of 2002, the British inventor James Dyson entered the United States market with an upright vacuum cleaner, the Dyson DC07. Dyson was the product’s designer, engineer, manufacturer, and pitchman—its auteur. The price was three hundred and ninety-nine dollars. At the time, a bad one economically, most of the major vacuum-cleaner manufacturers were in a price war to produce a machine that could sell for less than a hundred dollars at the retail chains, where low-priced, high-volume sales are the standard business model. The idea that a mass of big-box-store shoppers would spend four hundred dollars for a vacuum cleaner was far-fetched indeed. Read the rest of How To Make It on pdf. (625kb) Copyright © John Seabrook 2010. All rights reserved Home | Books | Stories | Bio | Contact
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